So the world’s top PR companies have ruled out working with climate change deniers. (Not shown in this article is how Edelman was pressured into also making a statement about this issue, although their true intentions are still questionable.) I’m not entirely sure how I feel about this change in the digital environment. On one…
Big news in analytics land! Well, at least for people and clients who desperately want free Pinterest analytics because paid analytics platforms for Pinterest cost quite a bit of money. Pinterest recently announced that it has been beefing up its analytics offerings to all business accounts. Here’s a bit more information: “In addition to seeing…
Last Friday I attended the Capitol Communicator Conference at the Artisphere in Rosslyn, VA. The conference was all about PR, marketing, digital practices, journalism, advertising, and analytics. So of course I LOVED it! While I may have majored in Public Communication in college and thought my future was in the Public Relations field, I’ve come…
I use Sprout Social for monitoring social media, publishing content, and pulling data and analytics for a client at my job. The client is pretty particular about their data so I have to be very careful about how I report it to them. One thing that was an issue recently was that we used the…
As an entry-level digital enthusiast myself, I’ve had to pick up a handful of skills these past 8 months of my first ever, real-world job. If I had known about these earlier, I could have prepared myself better and saved myself a lot of time at work. These skills are something I found completely necessary…
On Friday, February 28, Pinterest announced that users can now have unlimited amounts of secret boards. Previously, a user could only have six secret boards. According to Mashable, “First unveiled in 2012, Pinterest secret boards allowed a user to have three secret boards in order to hide their secret events or secret content. In November…
I’ve read a few articles that discuss a new addition to Facebook’s newsfeed algorithm/Facebook Pages. Now, “when a Page tags a separate brand in a post, that content may surface for followers of both Pages.” This is MAJORLY important for brands to know because they need to make sure their partner organizations tag them in…
I learned something new the other day and felt like I should share with my blog followers/readers! My job requires me to understand and interpret data for clients who wish to use their social media analytics to influence future content creation. What this means is that I need to know what works best/worst for the…
Exciting new things are happening for Twitter! I’ve seen articles in a few places (my favorite being Mashable’s Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook) that discuss what this beta product looks like. While it hasn’t rolled out to everyone (and it may not ever do so, as it is still…
I recently found a map by Fast Company which showed the populations of internet websites & communities as countries on the globe for 2014. This prompted me to do some digging to find other maps from previous years so I could get a glimpse of the changing spaces online. Here’s what I found. Here’s a…
For a basic breakdown watch this video! Today I learned that this awesome Twitter analytics tool called “Twitter Cards” has been opened up for brands, companies, and publishers. It’s been available to advertisers for a while, but I was surprised and excited to hear this news because I might be able to implement Twitter Cards…
Just had to share (haha!) this. I think this ties in perfectly with the concept of “Buzzfeedified” content. I bet you that you could find all the top blog post headlines found in this infographic on Buzzfeed at this very moment…
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Thoughts on technology and society from Alex Howard
social media strategist. researcher. author. speaker.
